Why are there so few plant-based protein products in stores? 

This bothered us back in 2020 and we wanted to fix this. People should eat more plant-based food, but if the products don't taste good or they cause stomach issues, this won’t happen.

How hard can it be to make plant-based products that are better in terms of nutritional value, price and taste than animal-based products?

We though protein cookies would be a good place to start. We both like cookies more than bars, had tasted existing protein cookies and were sure that we could do better!

So we googled a few different protein cookie recipes, rushed to the supermarket, bought ingredients and started baking!

‘’This is not bad, but it will take at least 100 versions we get this right’’ Simo said after tasting the first versions.

Oh boy!

We kept improving the recipe based on our customers' feedback and eventually got our cookies to over 500 stores in the last 2 years. We now have 10 delicious protein cookie flavors and also we make protein powder in 4 different flavors!  

Our Power cookies are big, soft, American style cookies (except for oat raisin, that one is crunchy). They contain 20g protein and are high in fiber. They are a very filling snack. We like to eat them as a snack at work, around exercise or on hikes!

Our protein powder is the best vegan protein powder we have tasted. It mixes very well in water and has a great taste. We like to eat it with overnight oats, around workouts or as a source of protein if we don't have food in cupboards because life has been too busy.

But we are not at the finish line, not even close. We want to create more products that are tasty, have good nutritional values, are affordable and made from sustainable ingredients.

If you want to test our products, you can choose from our bundles below or fully customize your order.

Thanks.

Simo & Henri

Protein buddies