In the summer of 2020, we wondered why there weren't plant protein products in stores that combined great taste, price, and nutritional value.

Almost everyone knows that producing plant proteins is more ethical and environmentally sustainable than producing animal proteins, and on top of that, it's clearly more efficient. We believe that these sustainable choices can be made easy through good products. If the taste, price, and nutritional values are really good, who could resist them?

We decided to start solving this problem ourselves. It all started in a home kitchen. The first versions were pretty awful, but after five years and thousands of versions, the products really start to develop!

Plant protein powders often have the problem that they don't mix very well in water, have a sharp aftertaste, and the ingredients come from outside Europe.

Since we didn't like using these, we developed a protein powder with ingredients from the EU area (including domestic potato protein), which mixes really well in water and tastes really good.

Our powder works well mixed with water after workouts, or as a protein supplement mixed into overnight oats or plant-based yogurt.

If our cookies or powder sound interesting, we have put together special offers on this page for Vegan Challenge participants!